Published on Fri, Mar 02, 2012 at 14:48 |  Source : CNBC-TV18

Updated at Fri, Mar 02, 2012 at 14:57  

Go long in Britannia Industries

Go long in Britannia Industries , says Salil Sharma, Technical Analyst, Kapur Sharma & Co.

Sharma told CNBC-TV18, "This is a very good opportunity for such people who had missed out on the rally because clearly the primary trend is up and we are in a bull market. So now is the time to build a good portfolio. As far as the midcap space is concerned we have as a breakout is something like a BGR Energy , that looks good to be and one could for a 6-8 months keep a stop loss around Rs 320 and a target closer to around Rs 480, so that is one interesting stock."

He further added, "The other one could be Britannia Industries which has broken out to all time highs at around Rs 535. One can go long here with a stop loss of Rs 480 and Rs 630-640 kind of target.Wockhardt has a similar chart to Britannia and here the stop loss should be around Rs 465 and the target closer to around Rs 660."

Motilal Oswal is bearish on Britannia Industries and has recommended sell rating on the stock with a target of Rs 473 in its March 1, 2012 research report.

"We believe the coming quarters would result in lower margin expansion and profit growth in comparison to past few quarters due to (1) slowdown in sales growth of the biscuit market, (2) implementation of standard pack sizes and reduced margin flexibility, (3) rising competition in the premium segment from ITC, Parle and Kraft, and (4) increase in commodity costs. The stock is currently trading at 25.6x FY13E EPS, which is 38% premium to one year forward long-term average P/E multiple of 18.7x. Downgrade to sell," says Motilal Oswal research report.